Creativity and analytical thinking are not mutually exclusive. At its core, my job is to humanize data, to help clients build a narrative that sees consumers as a culture, not a collection of static data points. I'm passionate about data-informed and inspired decision-making, and its application in branding and marketing.
My background includes roles in banking, foodservice business development, and research and creative direction in higher education. I've consulted for private and non-profit organizations within a variety of industries.
Fresh Batch Insights helps clients invite valuable human perspectives that often go unheard- uncovering business opportunities simply by building better communication and understanding with consumers.