Christina Francis, MBA

 

Founding Member

CCreativity and analytical thinking are not mutually exclusive. At its core, my job is to humanize data, to help clients build an ever-evolving narrative that sees consumers as a culture, not a collection of static data points.

 

I discovered a passion for building genuine understanding of the customer through roles in foodservice business development, approaching problems as opportunities for simple solutions. My love for connecting challenges to actionable insights inspired my move into consulting.

 

Fresh Batch Insights helps clients invite valuable human perspectives that often go unheard- uncovering business opportunities simply by building better communication and understanding with consumers.