Creativity and analytical thinking are not mutually exclusive. At its core, my job is to humanize data, to help clients build a narrative that sees consumers as a culture, not a collection of static data points. I'm passionate about data-informed and inspired decision-making, and its application in branding and marketing.
My background includes roles in banking, foodservice business development, and research and creative direction in higher education. I've consulted for private and nonprofit organizations within a variety of industries. Other creative work includes personal and commercial photography, as well as commissioned paintings and prints.
Fresh Batch Insights helps clients invite valuable human perspectives that often go unheard- uncovering business opportunities simply by building better communication and understanding with consumers.