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Creativity and analytical thinking are not mutually exclusive. My job is to humanize data and help clients build a narrative that sees consumers as a culture, not a collection of static data points. I'm passionate about data-informed and inspired decision making, and its application in

branding and marketing.


My background includes roles in banking, foodservice business development, and research and creative direction in higher education. I've consulted for private and nonprofit organizations within a variety of industries. I'm a Professor of Practice within the Arts Management Program at University at Buffalo, and a Subject Matter Expert at Launch NY. Other creative work includes personal and commercial photography, as well as commissioned paintings.

Fresh Batch Insights helps clients invite valuable human perspectives that often go unheard- uncovering business opportunities simply by building better communication and understanding with consumers.

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