You're probably a talented conversationalist, but do you know how to encourage a room of strangers to comfortably exchange ideas?
In-person interviews are the culmination of significant logistical efforts, including participant recruitment, interview design, and synthesis of secondary research insights. Semi-structured interview and observation techniques drive in-person dialogue, whether in group settings or through individual meetings.
Conversations are easily conducted digitally or in-person, as circumstances allow.
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